Privacy Policy of Bhartiyam

• The information collected by Bhartiyam from you directly or through any automated mode when you access or use its website, application, and other online services (collectively referred to as "Services").
• Its practices for collecting, using, maintaining, protecting, and disclosing that information.

Personal information: Name, address, email address, postal code, password and other information you may provide with your account, such as your gender, mobile phone number, date of birth, anniversary date, user bio and website.

Your content: Information you provide through our Services like ordering details and history, contact information of people you provide us for varied features and other information you provide on our Services or your account profile. You have the option to provide contacts including that of your friends or other parties to avail certain Services. By providing any such information you confirm that you have such individual’s consent to share their personal details with Bhartiyam.

Your searches and other activities: The search terms you have looked up and results you selected.

Your browsing information: How long you used our Services and which features you used, the ads you clicked on.

Your communications: Communications between you and delivery partners, or sellers through our Services, some of which may be recorded for internal purposes, your participation in a survey, poll, sweepstakes, contest or promotion scheme; your request for certain features (newsletters, updates or other products); your correspondence with our customer service and other grievance redressal mechanisms. Bhartiyam will log your phone number, phone carrier, and the date and time if you send information from the Services via SMS text message. Carriers may charge recipients for texts that they receive. In order to provide you better services, we may forward your information to the relevant third party seller if you provide feedback to us via any mode of communication including emails.

Your transactional information: If you make purchases through our Services, we may collect and store information about you to process your requests and automatically complete forms for future transactions, including (but not limited to) your mobile phone number, address, email, billing

information and payment information. This information may be shared with third-parties which assist in processing and fulfilling your requests, including PCI compliant payment gateway processors. When you submit credit or payment card information, we encrypt the information using industry standard technologies, as further described below under "Payment Card Information."

Image/video data: To maintain safety and security at our stores by using closed-circuit television (CCTV) systems at our facilities. CCTV footage may capture individuals images, vehicle information, and other identifying details. We may also collect photographs or videos during events for promotional or documentation purposes which may be shared with business and/or event partners.

We may automatically collect certain information about the computer or devices (including mobile devices) you use to access the Services, and about your use of the Services, even if you use the Services without registering or logging in.

Usage information: Details of your use of our Services, including traffic data, location data, logs and other communication data and the resources that you access and use on or through our Services.

Computer and device information: Information about your computer, internet connection and mobile device, including your IP address, operating systems, platforms, browser type, other browsing information (connection, speed, connection type etc.), device type, device's unique device identifier, mobile network information and the device's telephone number.

Stored information and files: Our applications may also access metadata and other information associated with files stored on your mobile device. This may include, for example, photographs, audio and video clips, personal contacts and address book information.

Location information: Our applications collect real-time information about the location of your device, as permitted by you

Last URL visited: The URL of the last web page you visited before visiting our websites.

Mobile device IDs: Unique mobile device identifier (IDFA or other device IDs on Apple devices like the iPhone and iPad), if you're using our Services on a mobile device, we may use mobile device IDs (the unique identifier assigned to a device by the manufacturer), instead of cookies, to recognize you. We may do this to store your preferences and track your use of our applications. Unlike cookies, mobile device IDs cannot be deleted. Advertising companies may use device IDs to track your use of our applications, track the number of advertisements displayed, measure advertising performance and display advertisements that are more relevant to you. Analytics companies may use mobile device IDs to track your usage of our applications.

Your preferences: Your preferences / settings such as time zone and language.

Your activity on the Services: Information about your activity on the Services, such as your search queries, comments, domain names, search results selected, number of clicks, pages viewed and the order of those pages, how long you visited or engaged with our Services, the date and time you used the Services, error logs, and other similar information.

Mobile status: For mobile application users, the online or offline status of your application.

Applications: If you use the Bhartiyam application, it may collect information about the presence and/or absence and/or details pertaining to other applications on your mobile phone. The applications we gather information for, may vary across categories including, without limitation, shopping, fashion, food and travel. This will help us understand you and your preferences better and enable Bhartiyam to provide you with a personalized experience.

Precise location information: When you use one of our location-enabled services (On accessing Services from mobile), we collect and process information about your mobile device's GPS location (including the latitude, longitude or altitude of your mobile device) and the time the location information is recorded to customize the Services with location-based information and features. Some of these services require your personal data for the feature to work and we may associate location data with your device ID and other information we hold about you.

Cookies & other electronic tools: Bhartiyam and its third parties with whom we partner, may use cookies, pixel tags, web beacons, mobile device IDs, 'flash cookies' and other similar files or technologies to collect and store information in respect to your use of the Services and third party websites. This will help Bhartiyam to recognize you as a registered user, store your preferences and settings, enhance your experience by delivering content and advertising specific to your interests, perform research and analytics, track your use of our Services, and assist with security and administrative functions. Bartiyam may use pixel tags to measure the popularity of our various pages, features and services. We also may include web beacons in email messages or newsletters to determine whether the message has been opened and for other analytics.

We may collect, process and store your user ID associated with any social media account like Facebook, Google etc., used by you to sign into the Services or connect with or use with the Services. When you sign in to your account with your social media account information, or otherwise connect to your social media account with the Services, you consent to our collection, storage, and use, in accordance with this Privacy Policy, of the information that you make available to us through the social media interface. This could include, without limitation, any information that you have made public through your social media account, information that the social media service shares with us, or information that is disclosed during the sign-in process. Please see your social media provider's privacy policy and help center for more information about how they share information when you choose to connect your account.

We may also obtain information about you from third parties such as partners, marketers, third-party websites, and researchers, and combine that information with information which we collect from or about you.

• Administer our Services by sharing information with third parties that are used to facilitate the Services, such as delivery partners, service providers and vendors.
• Process and respond to your queries and grievances.
• Knowing our customers better (Their activity on our Services, their likes and dislikes about our features and how they use them). Adding changes to improve the content and features of our Services (Personalizing content according to your preferences), process and complete your transactions, and offer customized deals and other services according to your preferences.
• Diagnose technical problems, platform issues and other such diagnostic measures as may be required to offer the Services in a stable and functional manner.
• Send you communications that you have requested or that we determine to be of interest to you by way of emails, courier, registered post, telephone calls, SMS, WhatsApp messages or any other mode of communication. This includes customer support and grievance redressal.
• Enable us to show advertisements/promotions relevant to you.
• Generate and review reports and data about, and to conduct research on, our user base and Service usage patterns.
• Enable our customers to participate in interactive features offered through our Services - Promotions, contests and sweepstakes. We may share your data with third parties that run such promotional activities on our platform.
• Carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including to enforce or apply our Terms of Service and other agreements, including for billing and collection purposes.
• Detect and prevent fraud, abuse of promotional activities, violation of our terms of service.
• Employee training and quality assurance purposes.
• Notify you about changes to our Services.
• Comply with legal requirements and obligations. We may anonymize and/or de-identify information collected from you through the Services or via other means, including via the use of third-party web analytic tools as described below. As a result, our use and disclosure of aggregated and/or de-identified information is not restricted by this Privacy Policy, and it may be used and disclosed to others without limitation.
• We may also use your information to contact you to market our own and third-party goods and services that may be of interest to you. We may use the information we have collected from you to enable us to display advertisements to third party advertisers/service providers target audiences. We shall not share your personal information without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.
• Analytics & tailored advertising: We may use third-party web analytics on our Services like Google Analytics to help us understand your preferences in using our Services better. The information collected by this technology will be disclosed to or collected directly by these service providers, who use the information to evaluate our users use of the Services.
• Tailored advertising: Third-parties whose products or services are accessible or advertised via the Services may also use cookies or similar technologies to collect information about your use of the Services. This enables them to report how our ad impressions, other uses of ad services, and interactions with these ad impressions. We also allow other third parties (ad networks and ad servers such as Google Analytics, OpenX, Pubmatic, DoubleClick etc.) to serve tailored ads to you on the Services, and to access their own cookies or similar technologies on your computer, mobile phone, or any other device you use to access the Services. We neither have access to, nor does this Privacy Policy govern, the use of cookies or other tracking technologies that may be placed by such third parties. When accessing the Services from a mobile application you may also receive tailored in-application advertisements. Payment Card Information.
• For any other purpose required to administer the Services, with your consent.
• To use certain aspects of our Services, such as completing transactions, we may require your credit or debit card account information. By submitting your credit or debit card account information through our Services, you consent to the sharing of your information with third-party payment processors, and other third-party service providers (including but not limited to service providers who provide fraud detection services to us and other third parties).
• Applicants: The information shared by you with Bhartiyam, when applying for a position with our company, including as a delivery partner or in-store staff, such information will be used to consider your application. We may retain your information for any period of time as may be required for administrative purposes. This information may be shared with other companies for the purpose of evaluating your candidature for the particular position or other available positions, background verifications, as well as with third-party service providers retained by us to collect, maintain and analyze candidate submissions for job postings. We may also collect, process and store various other information necessary for administrative purposes, governed by this Privacy Policy, if candidature is accepted or processed by us.

• Incase your requests are abusive or unreasonably excessive.
• Where the rights or safety of another person or persons would be encroached upon. 
• If the information or material you request relates to existing or anticipated legal proceedings between you and us, or providing access to you would prejudice negotiations between us or an investigation of possible unlawful activity. Your right to review, update, correct, and delete your information is subject to our records retention policies and applicable law, including any statutory retention requirements.